Neuro-linguistic Programming (NLP) is a science that originates from research on how successful people in various areas achieve exceptional results. This methodology educates people on how to:

  • Become more self-aware of both themselves and the people around them.
  • Communicate more efficiently and effectively.
  • Properly define both their personal and professional goals, set them, and successfully achieve them.
  • Modify their mental and emotional behavioral patterns.

NLP can be directly applied to both your personal and professional life, and is an invaluable tool in a wide range of areas, such as communication, education, business, sales, negotiation, sports, coaching, relationships, therapy, and many more.


The development of NLP began in the early 1970s as an experiment at the University of California, Santa Cruz. Richard Bandler and his professor John Grinder wanted to develop models of human behavior in order to understand why some people can achieve extraordinary results easily and constantly, whereas the results of others in those exact areas are either mediocre or they achieve no results at all.

Inspired by the pioneers of therapy and personal development, Bandler and Grinder began with developing systematic procedures and theories that would later serve as the cornerstone for NLP. The aim of the experiment was to identify and develop models that could explain how three therapists in particular – Virginia Satir (family therapy), Fritz Perls (Gestalt therapy), and Milton Erickson (hypnotherapy) – achieve such exceptional results through their work. They wanted to identify specific models and patterns that could be systematically organized and enable them to teach these patterns to others.

Although the three talented therapists were very different, Grinder and Bandler were able to identify some basic patterns that these therapists were intensively using throughout their sessions. Today, these patterns constitute the foundation of NLP.

NEURO – Related to the nervous system through which we receive and transmit information. In order to gather information about the things happening around us, we use our five senses: sight, hearing, touch, taste, and smell. The information we receive is transferred through our nervous system to the brain, which then applies meaning to the information and creates our own perception of reality.

LINGUISTIC – Related to language patterns used by the human brain in order to attribute meaning to the information we receive from the outside world. These language patterns affect the attitudes, emotions, and actions of ourselves and those around us. NLP professionals research the impact that those words have on our way of thinking, our mood, and our behavior.

PROGRAMMING – Related to our behavioral patterns, which are formed based on our previous life experience. Throughout life, our brain becomes uniquely wired, and it learns to respond to certain stimuli in specific ways. In certain situations, our behavioral patterns, which are deeply rooted in our brains, do not get us the results we want. Very often we are not even aware of that either. NLP helps us become aware of our “programmes,” teaches us to reprogram ourselves – that is, our useless behavioral patterns – and then “recode” the way the brain responds to stimuli in order for us to achieve better results in our lives.

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